When I was packing for my trip to Austin for South by Southwest, my son made a request. Sam had a serious look on his face as he handed me a little red Lego ninja. He told me to be sure I take it to SXSW with me. I stuck it in my pocket right away and assured him that I would.
During the flight from Nashville, I had an idea. I would snap photos of the red ninja with the people I met and the places I went. You may have been curious why so many of my tweets and Instagram photos included the little plastic assassin with the hashtag #redninja.
The best part of the story is Sam had no idea I was doing this. I collected over fifty photos to show him the epic adventure we went on together. Both of my kids laughed as I showed them the photos.
An unintended outcome was the fun questions I received from people about the ninja. I instructed everyone to search for #redninja to check out the photos. The feedback I got was hilarious and encouraging. What a great conversation starter!
The red ninja got to see the cockpit of a plane, posed in the middle of 6th Ave, met a movie actor, read a great book, spun some vinyl, networked with fellow industry professionals, ate poutine, and much more. You can see the full set of photos here.
Did you meet the red ninja?
Your personal information is never shared.